Grüner's thesis: Wellness that is balanced, refined and restorative, backed by data, without nonsense. Grüner itself is promoting a certain "slow life" that is simplified and approached with a long-term outlook. The objective of our art direction focuses on refining and aesthetically improving Grüner’s digital and physical presence to represent these founding ideologies.
2. PRODUCT AND LIFESTYLE PHOTOGRAPHY
Please see image board.
The product tube itself has a design that represents both the brand and the target audience's values, and is highly in demand, aesthetically. The box packaging, however, is incongruent with the tube's design and doesn't contribute positively to Grüner’s mission of sophistication and luxury. The packaging and unboxing experience should be considered crucial as a part of the brand experience. It is the first and most tangible part of a customer experience with a product.
3. NEW SHOPIFY STOREFRONT
Grüner started as a personal journey where lessons learned and revelations were documented into a journal/blog. The blog posts are highly informative and educational while staying colloquial and grounded. Editorial posts are a core function of Grüner and the blog UX is integral to the site update.
The objective of storefront work is to bring a sophisticated design language to the site, aligning it with Grüner’s premier positioning, personality, values.
4. NARRATIVE-DRIVEN SOCIAL PRESENCE
Grüner's "coffee chats" are inspired and beautiful. It's a very good jumping off point/reference. “Sale” posts being removed after they are over would contribute positively to the premier positioning of the brand. There are a lot of opportunities for engagement due to the inherent nature and premise of Grüner.
5. AFFILIATE PROGRAM FOCUS
Right now Grüner’s advertisement posts are on the right track, but feel overtly “sponsored”. Grüner has a great affiliate program, once the aesthetic and holistic Grüner experience has been up-leveled, let's shine a light on that.
The mood board included herein serves as an initial source of inspiration and conceptual direction, and should not be interpreted as a final or binding design decision for the project.
THANK YOU FOR YOUR ATTENTION
STAFF@FFFFOREVER.COM
STAFF@FFFFOREVER.COM