Founded in 2024, SOMETHING FOREVER is a design house and research wing focused on special projects, experiences and identities. Our work spans the disciplines of Art, Brand Identity, Graphic Design, Product Design, and the intersections between these fields. The design team operates within “The Tireless State” to create concepts that are both on-trend and timeless, familiar yet differentiated, and most importantly, relevant. Each project begins with in-depth research and analysis of the relevant audiences, contexts, and collaborators, ensuring that every outcome is something that matters now and endures in the minds of those who engage with it.

@fffforever.pdf | ©2024 SOMETHING FOREVER x CROWN.

* CAPABILITIES *
Art Direction
Content Strategy
Photography
Brand Strategy
 Editorial Design
Packaging Design
Brand Identity
Graphic Design
Web design
Campaign
Motion Design
web development

Free flowing.
Real design.
Readymade.
Familiarity.
Capture the zeitgeist.
Stay on offense.
Relevancy as the metric.
Transcend local culture.
Transparency is a useful tool.
Inclusive exclusivity.
Take it apart.
Everything is a work-in-progress.
Authenticity over perfection.
Have a POV.
Intricacies are important.
Tap into universal languages.
Human emotion.
Use irony to end irony.
Respect the audience.
Don’t be limited by others.
Don’t dress it up.
No perfectionism.
Don’t romanticize originality.
Never be a late majority.
Don’t wait and see.
Don’t follow trends.
Don’t be myopic.
Don’t gatekeep out of an insecure position.
No exclusive inclusivity.
No status quo.
Don’t assume it’s finished.
Don’t create disingenuously. 
Don’t aim for the middle.
Don’t forget the details.

SEATTLE, U.S.A.
47° 36' 45.5292'' N 122° 19' 10.2528'' W

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STAFF@FFFFOREVER.COM
SEATTLE USA