1. Product Photography and Content Creation

• Objective: Create a series of cohesive flat lays and detailed content that highlights the luxury and intricacy of [Client Name]'s products.
• Deliverables: High-resolution photographs, stylized content for social media and marketing materials.
• Methodology: Employing professional photography techniques focusing on lighting, composition, and attention to detail to ensure each piece conveys the luxury of the brand.

2. Logo Simplification

• Objective: Streamline the current logo to enhance brand recognition and aesthetic appeal.
• Deliverables: Refined logo design, brand style guide.
• Approach: Remove the redundant 'H', focus on the hound illustration, and improve spacing between the hound and wordmark to create a more elegant and simplified logo.

3. Website Redesign

• Objective: Develop a new, luxury-oriented website that aligns with the brand's ethos and aesthetic.
• Deliverables: A fully functional, responsive website with an intuitive user interface.
• Features: High-quality imagery, seamless navigation, e-commerce capability, and mobile responsiveness.

4 . Copywriting

• Objective: Craft copy that embodies luxury, sophistication, and the brand’s unique identity.
• Deliverables: Web copy, product descriptions, marketing material text.
• Style: Academic, succinct, and clear, reflecting the brand's prestige and heritage.

5. Marketing Campaign

• Objective: Implement a marketing campaign focusing on an affiliate program and influencer partnerships.
• Deliverables: Marketing strategy document, affiliate program guidelines, influencer collaboration plans.
• Strategy: Leverage affiliate networks and influencer relationships to enhance brand visibility and credibility.